Get to know us

Is a lawyer with a postgraduate degree in Wine Law and Economics from the National University of Cuyo, passionate about wine and sustainable development. Her experience spans both the private and public sectors, having worked across various stages of the wine industry—from harvest to consumer engagement.

She trained as a sommelier and professional wine taster, and collaborated with wineries in Argentina, Uruguay, and Spain to support their international wine sales. She also worked as a Wine Specialist at Chandon Australia, designing luxury experiences and creating memorable connections with clients. Over the course of a year and a half, she gained hands-on experience in vineyards and harvests, guided by seasoned professionals known for their expertise and human warmth.

Victoria is a certified GRI Professional in sustainability reporting and is currently completing a master’s degree in Corporate Social Responsibility and Sustainable Development, with a thesis focused on human rights due diligence. She has worked in both field operations and consulting, blending technical knowledge with a strategic approach to help wineries align with international sustainability standards.

Born in Mendoza, where the culture of wine is felt in the air every summer, Victoria carries that identity into every project. Through vid., she supports wine ventures that aim to grow consciously, adding value through authenticity, environmental respect, and a commitment to future generations.

VICTORIA MARTINEZ

Culture and values

Each person is unique and has an essential vision, that is why we are convinced that the contribution of each member is essential to add value.

Respectful and honest dialogue allows us to be faithful to our principles, generating internal and external bonds of trust.

Above all, we want to be part of the development of our team and clients, promoting the authentic and free growth of each project.